David Simon
Spending less than half an hour a day for managing social networks may seem exaggerating, especially now that users spend two hours a day on social media.
But if you are the head of marketing in a company, you probably don’t have much time to spend it on social media. It may sound nonsense for you if we say that you only need 18 minutes to manage social networks. But what we’re about to suggest, maybe beneficial.
8 Minutes for Listening
Social listening means to become aware of what is being told about your brand. Listening to these talks enables you to improve the services you offer to the customers, hear about your customers’ responses, get more information about your rivals and find new customers.
This is one of the main parts of your daily activities.
Where do I start?
Talking about your brand or product. You can use tools like Google Alert or search your brand’s name, hashtags related to your services and products or your brand’s special hashtag on social networks.
If you held a contest or started a campaign and you received so many comments and directs, prepare answers in advance and send them as replies. But you shouldn’t let these prepared answers to replace daily interaction with the audience.
Intention for Purchase
Less than 3% of users, mention a brand on Twitter directly. Hence, you need to check for indirect conversations that are related to your products. For example, instead of just searching your brand’s keywords, search the words that customers may use while talking about the solutions your company offers. For instance, a hotel can interact with customers by setting search terms for specific keywords such as “vacation” and “holidays” to prepare them for last minute vacations.
The News about Your Business Area
In order to make sure that you’ll be notified of news, search trending hashtags, your business area’s keywords and Twitter conversations; and it is also good to follow the people who affect your business.
5 Minutes for Interaction
Interaction on social networks, is the success key for brands. According to researches, 9 of 10 users want to have meaningful interaction with brands on social networks. But only 1 of 5 users believes that brands do interact with them. There is still so much space for progress.
If you want to have a right social listening, you need to be communicating with your audience on a daily basis. Your brand shouldn’t look like a robot. People trust a brand easier after communicating directly with it.
Pay attention to these things:
• Sending replies (you can use prepared answers).
• Liking and leaving comments for the contents that you’re tagged in.
• Following impressive people (like thought leaders and influencers)
• Resharing contents created by users.
2 Minutes for Analysis
In order to create an efficient content program, you should know which content has the best function on your social network.
You can use analytical tools to see your function on social networks.
3 Minutes for Scheduling
Since you probably don’t have time to check your social networks several times a day, scheduling is the main part of your daily work. If you are active on several social networks and create the same or different content for each of them, you should schedule the time and date of sharing your content.
If you plan and schedule your activities on social networks, you don’t need to worry and you can manage them in less than 20 minutes.
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