Twitter Marketing is a subcategory of social media marketing; but Twitter has some advantages over other social networks that gives it so much power. In this article, we are going to talk about a few tips about Twitter marketing and we recommend you to read this to the end!
A Review of Twitter’s Overall Space
Twitter is a text-based social media that was created in 2006 and it has about 350 million users right now. Other than texts, you can share images and even GIFs on Twitter. But what is more known about Twitter is its limitation for sending texts with 280 and less characters (this number was 140 at first, but in 2017 it doubled).
As we said above, Twitter is different from other social platforms. Let us give you an example so that you can realize why it is so. In order to create a medium brand awareness on Instagram, you require approximately 50-60K followers; but the same thing happens on Twitter with only 5 thousand ones! But why is that? The reason is that each of those 5 thousand, can have influence on at least 10-100 people! Therefore the impression of this number is equal to 50K followers on Instagram.
5 Tips about the Importance of Twitter Marketing
The main question is that why do we introduce Twitter as a great power in social media marketing and what’s the difference between Twitter and the rest of the social networks? Now, we’re going to answer this question in form of a few reasons so that you would realize how important Twitter marketing is.
1. Simple and Affected
Using Twitter is just as simple as its users interface is. In fact, you can be more comfortable on Twitter than any other social network and you can say and share whatever you want.
This becomes important when it comes to communicating with the audience and customers. Because you can use this platform for many applications.
You just need to be a little creative; the rest of the way is pretty easy and simple. Hence, remember this significant point in every step of your marketing path on Twitter: don’t try to make yourself seem like someone that you’re not! Because the users on this network do not like such a manner at all!
2. Being the First
In virtual space, all the news, events, trends, etc. start from Twitter and then they reach to other networks like Instagram and Telegram.
So you should use this great power of Twitter and synchronize yourself with it. For instance, if a hashtag becomes trending on Twitter, you can not only synchronize yourself with it on Twitter, but you can also prepare proper contents for sharing on your other social networks and be one step ahead! So, users that follow you on other platforms like Instagram, will always be informed about new contents by you; and this can impresses them really well.
3. Viral Space
Sharing others’ tweets on Twitter is called “Retweet”. The interesting point is that many of the activities on this social network, goes on by retweeting. This shows the ability of Twitter to make things go viral. Actually, if you manage to get quality content in right hands in the right time and the right place, you have the chance of going viral on Twitter more than anywhere else!
Unfortunately, on a platform like Instagram, it’s not possible to share posts like this and sharing other people’s contents is limited to sharing them on stories. But it’s different on Twitter. Therefore, we recommend you not to underestimate the power of retweets in your Twitter marketing.
The thing is, you can’t just go viral that easy! Tweets that go viral often have one of the features below:
•These tweets are against what most people on Twitter think.
•They’re said by a well-known person.
•They have been said, riding on Twitter waves.
4. Being Link-based
Unlike a platform such as Instagram, Twitter allows users to share links; here’s another superiority of Twitter in the field of social media marketing!
Even on Telegram in which you can easily share links, the negative point is that shared links do not have any specific effect on SEO. But on Twitter, sharing various links can not only help you with your campaigns, it can also increase the quality of your website’s social signal and have a wonderful impact on its SEO ranking.
5. Real Influencer Marketing
You can see influencer marketing on Twitter as it really means. People who work as influencer on Instagram, are not practically influencers; but most of the people with large numbers of followers and retweets, are usually very impressive. For example if someone intends to work with an influencer on business, IT, programming, etc. Jadi is one of their best options. Although he has only 66K followers, he can influence as much as an influencer on Instagram with 2 or 3M followers and even more!
So, always have an eye on influencer marketing on Twitter and don’t miss it just because of the low number of users and followers.