The results of research and evaluation of brands' performance in 2021 showed that brands such as Clinique, Ford, Gap, Jif and Bissell had a colorful and prominent presence on TikTok last year and were among the successful brands on TikTok.
Based on this, 56% of users and 67% of content creators in this application feel that they have a much closer connection with brands in TikTok than in other software, especially when brands adhere to this famous slogan:
"Don't make ads, make interesting videos on TikTok instead."
This means that brands better produce content that is authentic and at the same time pristine.
Pointing to successful examples of the impact of brands on the business world and the formation of a new and positive culture among the layers of society, TikTok can help marketers to find out what resonates among users and is popular among all users.
Successful brands in TikTok in 2021 have all followed a common principle, which is to create a wave of happiness and creativity in society.
While there is no 100% guarantee that a campaign or post will go viral on TikTok, many happy and fruitful moments on the platform have been marked by a sense of nostalgia. For example, a chat about a nostalgic brown Gap brand hoodie with the hashtag #gaphoodie had more than 8.9 million visitors.
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As a result, Gap responded to this need by returning this nostalgic hoodie to its store shelves after a 10-year hiatus, and gave TikTok users the opportunity to vote on the brand's new hoodie color.
Those brands that understand the nature of the platform and its users and create content based on this knowledge can be more visible than others and increase brand awareness or increase sales.
For example, Jif Peanut Butter asked rapper Ludacris to launch the #JifRapChallenge, encouraging users to share a clip of themselves rapping with a spoonful of Jif Peanut Butter in their mouth.
Encouraging participation by brands can increase the amount of user interactions and, as a result, bring the brand message to the ears of more people.
The attraction and high excitement of an advertising action can guarantee success inside and outside the platform.
Examining the reasons why brands will succeed on TikTok in 2021 will give marketers an idea of how the app can be used to connect with their user base and increase brand awareness among a group of young consumers who dislike traditional advertising.
In the meantime, raw content that is in line with the TikTok format will surely guarantee victory and success.
Social media TikTok has become very popular in the last few years. This trend is still increasing and every day we see more users wanting to be on this network. Meanwhile, the spread of Corona in the last two years has greatly contributed to the growth of this network.
TikTok is still considered one of the main platforms for user activity. Here we will review some of the brands on TikTok that have already surpassed one million followers.
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TikTok accounts (TikTok, TikTik_India, LiveTV)
Number of followers: 95+ million people
The main TikTok accounts have a combined total of over 95 million followers. And they can be considered as the most popular user accounts in TikTok.
The TikTok and TikTok India accounts both announce news and features of the TikTok app, and the LiveTv account monitors and reposts interesting videos released.
Number of followers: 27+ million people
This company is engaged in the field of media and entertainment. It is interesting to know that this company was founded by a 20-year-old CEO named Jacob Pace. This company produces its own music, videos and content for social networks such as YouTube, Instagram, TikTok, etc.
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Number of followers: 11+ million people
This brand has done the opposite of what it does on Instagram in TikTok. The NBA focuses exclusively on games and basketball-related content on Instagram. But NBA TikTok posts follow a fun style.
Number of followers: 9+ million people
This famous brand is a television channel for children. And it uses its TikTok account to communicate with his young audience. At the same time, in some cases, it releases nostalgic clips from old movies which can be attractive to adult audiences.
Red Bull brand
Number of followers: 4+ million people
This company produces energy drinks. The motto of this company is Gives you wings. The company often shows in its posts athletes or famous people who gain a lot of strength by drinking these drinks. And they do extraordinary and unimaginable things. And so to speak, this drink gives them wings to fly.
All brands and influencers use certain strategies to increase and maintain their fans. Although it may take more time to master TikTok and its features. But successful brands and influencers are not afraid of trial and error and finding the best strategy. Adhere to the principles of continuous and user-friendly content production. Because it is one of the common features of all these popular brands and influencers.
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