In the last articles, we explained that there are too many factors that can affect your activity and change the way you are setting your strategies and goals in your new business. And one of the most important factors was the gender of your audience. Do you believe in that? Have you experienced how it should be effective on views on Instagram, subscribers on YouTube, or even some likes on TikTok? For sure you have found some differences in your sights and history of posts, but it was so strange and you could not understand the reason or origin of that. So, now we are here to explain more about different factors in future articles and now it is the turn of gender. Here we have explained the differences and also we brought some solutions for you. You can be creative and find new ideas to save your business by making a balance between the number of women and men who are following you.
For answering these questions you should be aware of various beliefs and thoughts of two different genders and match them by your activity. Women and men both are humans and have a lot in common but there is something that could make them strange for each other! And it is exactly noted that a professional businessman must pay attention for. These traits and differences are grouped in some categories by psychologists. Like emotional, mental, logical, physical and so many others. The best way is to compare them by their activity on Instagram or other platforms like TikTok.
How women are interested in Instagram?
First of all, check the followers of different pages on Instagram by various topics to see which one is more interesting for women. Now come to speak about it. as you found by checking, most of the women like to follow things that they are enjoying posts. No matter they are useful and the contents are right or it is just some entertaining topics with no goal! But why it is in this way? Women are so emotional and like to enjoy all seconds of life, most of them prefer to cry by imaginary stories or laugh at coincidences in the world to change their mood and feel relaxed after housework. In this way, they can stress out themselves after being angry with children or challenges of the kitchen!
Therefore, if you are developing markets that your target society is women, try to use some mild colors, write notes and sentences that they are waiting to see( they need your empathy), make them calm by mild pieces of music, and show they are not alone, then connect it to your products and services! It can increase followers of Instagram by a huge number of women on your page and you will be shocked by views on Instagram pages of your company.
How women are on TikTok?
About other social platforms, this note is going to be true but by other features. If you are using TikTok, your audience is waiting for videos that can decrease their challenges in the kitchen or indicate possessed in common problems and challenges. Funny things can work for young women more than others. So, as you see more than gender the age of your audience is absolutely important. If women want to contribute to the challenges of this platform, they will choose some that are not so hard or are skilled in them. For instance, they will never prefer to join in mechanical challenges, but some mechanicals that is mixed with cooking! Seem strange but it is easy to have. Imagine a challenge that you are asking women to cook by using some mechanical tools! That will seem attractive for them to show how they are skilled and talented in cooking. If they see this challenge, they will gift you likes on TikTok or even advertise to neighbors to have more followers on TikTok for you!
Men's activities on Instagram
As men are working more than women usually, they will feel exhausted to check all posts and stories on Instagram. So, if your content reading time prolongs more than two minutes, they will scroll down to see another one! They are searching for short sentences with useful notes about their work, salary and also things that can make them free of being tired every day. That is easy to understand them. The only thing you should do is to feel them and help to finish surfing Instagram sooner!
How men are doing on TikTok?
Come to this wonderful platform, they are trying to show their power and managerial abilities. It can help them for better activities in their work offices. So, they will choose the hardest challenges and most exciting ones to attract more followers on TikTok or have more views of TikTok there. Although there are some exceptions about men's traits and behaviors these notes are true about most of them.
Long and short
To sum up our speech, the gender of your audience is one of the most important notes on your market. As properties of all humans are different, you can not say there is one rule to be true for them all, but you can attract more people to your page on social platforms by knowing details of every gender. The social store group tries to let you know these notes and make them understandable for you to give you a hand in your challenges of finding the best ways of publishing posts and new content without having a decrease in the number of followers on Instagram or subscribers on YouTube. We just explained two platforms of Instagram and TikTok here but other applications are as same as these. The only difference is features and platforms that can make them show their activity in another way. But the whole story of that is the thing we explained here. we are uploading new articles to make everything clear for you to continue your way easier.
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