There are different features on Instagram as a great platform for social communications and business activities. You can find these features on help center of the application to get more information about every individual feature and the way you can use them. But we are here to explain about the ways you can use a feature named Highlight on your pages of Instagram. This is really important to save some pictures of your activities and show your customers contentment of their choice. But how is it possible to have highlights? From where they are coming?
Usages of Highlights
Actually highlights are the stories that you have published on your page and want to save them to remember the note or make it in touch of your customers. Sometime it is the answer of questions that you may have to repeat it several times a day, so it can help you to prevent answering and writing a note repeatedly. On the other hand, you may had various groups of products for men, women, students or other groups of customers and prefer to guide your audiences find things that they want easily and fast. Another usage of this feature is for times when you are trying to assure people that you are doing correctly and consumers who selected you, are satisfied of both products and services. Like being on time, having high quality of products and identify the product shown on pages with delivered ones. These are just some of the usages of highlights on Instagram that you can enjoy and pass hard parts of work to the highlights.
Things you have to know about Highlights
Before using highlights, users could have stories for 24hours in maximum. So, there were not able to find old history of their stories to check what were the things they have shown others. But today world has changed completely. You can have your stories for ever. Highlights can do that for you.
Another note is that highlights can be available forever, and because they are placed between your bio and posts of Instagram page, they are visible and can affect customers really fast. These are the things you have to pay attention and remember highlights are not useless, they are significant for your business.
How to make highlights
So now you know that this part of Instagram can play an important role on your market. Come to answer to the main question now, how should we make highlights for our pages?
As a matter of fact, making highlight is really easy, you have to go on the story that you have published recently and choose the highlight under the story, you can find it on the bottom of the story on right side. Then you will tap on that and type a good name for that highlight. Be aware the name should be short and appropriate. You have to attract people as much as you can to open the highlights and see them carefully. Next step is to select an excellent cover for the highlight. A cover is a picture that is on your highlight and can show the meaning or topic of stories exist there. So, choose a picture which is showing your topic, or you can have an stable cover of all highlights. It depends on you, if you have a label or logo for your business, you can use that picture by high quality and resolution for all different highlights.
If you have understood the note just now and there were lots of important stories that have passed their 24 hour time, you can make them as highlights, too. Do not worry and continue with social store articles to change them right now.
Go on your page, under the bio part you can find list of your highlights, continue the list to the last part, you will find a plus sign in a circle there, named new. Tap on that part, you may be shocked to see all the past days stories there. Select every story that you want to highlight them, after you ticked all of photos you wanted, tap on text, type a title for that and choose a cover picture for that new highlight. So, everything has finished now. You could add them as highlights, too. It was easy, wasn’t it?
An important note is to save the stories by a normal number. Our audiences are markets and businessmen now, we are not telling this note to freelancers or bloggers. But honestly, we are bored of seeing all the stories of a highlight that are counted more that 10 or even some times 5! So, remember that you should not put lots of stories together, select just important ones that are attractive and effective.
How should be a cover?
We have explained about a cover, but in reality how a cover can act as a professional sign to give us a hand by its interests? A normal user can use whatever he wants as a cover picture but you as an expert and professional should pay more attention to that. You can use different web sites that are providing icons and choose them as cover to speak a lot just by one sign! It is enough to search on internet and find free icon providers to download them easily and use other features of sites for better posts.
If you are an application lover, you can search for applications that are helping you to make your own covers with no challenge. Like canva or highlight cover. But keep it in your mind to select a harmony in your covers and choose one color or semi-same signs for them. But if one of the highlights or some of them are important for you more than the things that are showed, use another color for that, or type the name of that by adding a sign or sticker after or before the name.
Some important highlights you have to have
Remember to save highlights to show who you are and from where you have started, the order way that customers have, other medias that they can contact you, satisfaction of your consumers and every thing like that. It can increase view of Instagram for you, add on likes of posts of Instagram and develop your business quietly.
All in all social store is trying to help you by new notes about online marketing. Let us to be your friend and support you by packages for Instagram to increase your speed.
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