During the past periods, many SEO experts use various methods to get backlinks from other websites. But with the progress of Google's algorithms, many of these methods have disappeared and other methods have replaced it. In this case, guest posting is one of the SEO methods that can be used to build a free link. This method, like other methods, has its own tricks and rules, and besides its advantages, it also includes a series of disadvantages.
In this article, the guest post method is introduced along with all its features.
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Guest post introduction
Content published on a website is actually a post. In this regard, each post can have different content, including text, image, video or audio file, etc. Producing valuable and quality content is a very difficult task. Usually, most websites, especially reputable websites, use content producers or writers to produce and publish high-quality content. Also, reputable websites that focus on posts with image content often enlist the help of expert graphic designers to create content. In fact, no site can thrive without quality content.
But what is a guest post? In many sites, visitors are allowed to join the site and produce and publish content. In this case, for each post that the user uploads on the site, the site manager usually allows him to have a link to his own site through that post. This is the reason why today many people work on such sites in order to have free backlinks for their site.
In this case, both the site where the user published the content gets new content and the site linked to in the content gets free backlinks.
Benefits of guest posting
As mentioned above, one can get free backlinks by posting a guest post on various sites. As you probably know, the number of backlinks in a post is very important for SEO and search engines. In fact, the backlinks created in the post are taken into consideration by search engines such as Google and other engines when ranking sites. In general, if the site has quality and standard links, its credibility will increase.
In addition, when a webmaster links to his site on several different sites through a guest post, traffic increases when users read that post and click on the posted link. In this way, with each number of clicks for the site whose link is placed in the guest post, a positive point is considered. Finally, Google will analyze these things and consider a higher rank for the site's login page.
Guest post features
Obviously, not every post can be published as a guest post on sites. In addition, it is not possible to post a guest post on any site. Consequently, one cannot guest post on any website. In this case, it is recommended that the guest post be published only on sites where the popularity of those sites is higher than the visits of the person's own site.
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Also, if a site has a large number of backlinks on different sites; In addition to increasing its ranking in SEO and search engines, search engines like Google will also penalize that site. As a result, if the sites are valid and have a high number of visitors, you can create a guest post on those sites and place your site link as a backlink in order to increase the number of visitors to your site.
Features of guest posting sites
In general, all websites can publish guest posts. But in relation to this issue, it is important to observe a few things. These include:
The site publishing the guest post should be so authentic that users can join it.
In addition, the website publishing the guest post must have strong bandwidth and hosting; because usually publishing sites, if they have enough credibility and high traffic, face a large volume of content, most of which are published by the guest post method.
Also, in a short period of time, these sites will become a link, and this will have a negative result for the site and affect the ranking of the site.
In general, creating valuable content on the site, by users who want to publish guest posts, increases site traffic; As a result, the site's SEO traffic increases. But on the other hand, if a lot of content is published by users on your site, the site will become a bad link and its rank will decrease in search engines, especially Google.
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