During the past
periods, many SEO experts use various methods to get backlinks from other
websites. But with the progress of Google's algorithms, many of these methods
have disappeared and other methods have replaced it. In this case, guest
posting is one of the SEO methods that can be used to build a free link. This
method, like other methods, has its own tricks and rules, and besides its
advantages, it also includes a series of disadvantages.
In this article,
the guest post method is introduced along with all its features.
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Guest post
introduction
Content
published on a website is actually a post. In this regard, each post can have
different content, including text, image, video or audio file, etc. Producing valuable
and quality content is a very difficult task. Usually, most websites,
especially reputable websites, use content producers or writers to produce and
publish high-quality content. Also, reputable websites that focus on posts with
image content often enlist the help of expert graphic designers to create
content. In fact, no site can thrive without quality content.
But what is a
guest post? In many sites, visitors are allowed to join the site and produce
and publish content. In this case, for each post that the user uploads on the
site, the site manager usually allows him to have a link to his own site
through that post. This is the reason why today many people work on such sites
in order to have free backlinks for their site.
In this case,
both the site where the user published the content gets new content and the
site linked to in the content gets free backlinks.
Benefits of guest posting
As mentioned
above, one can get free backlinks by posting a guest post on various sites. As
you probably know, the number of backlinks in a post is very important for SEO
and search engines. In fact, the backlinks created in the post are taken into
consideration by search engines such as Google and other engines when ranking
sites. In general, if the site has quality and standard links, its credibility
will increase.
In addition,
when a webmaster links to his site on several different sites through a guest
post, traffic increases when users read that post and click on the posted link.
In this way, with each number of clicks for the site whose link is placed in
the guest post, a positive point is considered. Finally, Google will analyze
these things and consider a higher rank for the site's login page.
Guest post
features
Obviously, not
every post can be published as a guest post on sites. In addition, it is not
possible to post a guest post on any site. Consequently, one cannot guest post
on any website. In this case, it is recommended that the guest post be
published only on sites where the popularity of those sites is higher than the
visits of the person's own site.
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Also, if a site
has a large number of backlinks on different sites; In addition to increasing
its ranking in SEO and search engines, search engines like Google will also
penalize that site. As a result, if the sites are valid and have a high number
of visitors, you can create a guest post on those sites and place your site
link as a backlink in order to increase the number of visitors to your site.
Features of
guest posting sites
In general, all
websites can publish guest posts. But in relation to this issue, it is
important to observe a few things. These include:
The site
publishing the guest post should be so authentic that users can join it.
In addition,
the website publishing the guest post must have strong bandwidth and hosting; because
usually publishing sites, if they have enough credibility and high traffic,
face a large volume of content, most of which are published by the guest post
method.
Also, in a
short period of time, these sites will become a link, and this will have a
negative result for the site and affect the ranking of the site.
In general,
creating valuable content on the site, by users who want to publish guest
posts, increases site traffic; As a result, the site's SEO traffic increases.
But on the other hand, if a lot of content is published by users on your site,
the site will become a bad link and its rank will decrease in search engines,
especially Google.
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