Privacy does not mean only secrets. This privacy is different boundaries that each person draws around his or her life in different areas and expects others not to transgress these boundaries. This privacy is different depending on the personality, opinion, ethnicity, religion, attitude and ultimately the feelings of each individual.
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These days, privacy is extremely out of reach. Just search for yourself at Pipl.com. You'd probably be surprised at the number of companies that claim to have information about you, your income, etc. Bad guys just want to steal it from you. Companies want to know as much as possible about you so they can sell you more products or services or show you ads that are more relevant to your interests and demographics.
Every year, data privacy trend updated due to the new needs and being updated with these trends, could help us to prevent our data or even types of privacies from being exposed. In the following we will discuss about top 11 data privacy trends that we need to following 2022.
1) Be strict about publishing your national code; even the last 4 digits.
Think more about sharing your national code with others unless you are asked by your bank, your credit company, etc. If someone gets hold of it and has information such as your date of birth and address, they can steal your identity and use your credit card and leave a debt in your name. Even the last four digits of your national code number should be used only if necessary.
2) Keep your browsing private.
You should enable the anonymous browser option (incognito or private) in any browser you use. This option will clear your cookies, temporary internet folders and browser history after you close it. If you really care about your data privacy, you should surf the web anonymously so your IP address is hidden.
3) Keep your social networking activities private.
4) Use a password management software that creates a strong and unique password every time and remembers it.
This will prevent your bank accounts or any other data from being stolen or phishing.
5) Use two-factor authentication.
Two-factor authentication is a great way to prevent others from accessing your account. Although some people think that this is time consuming. But if you're serious about privacy, you'll be fine with this.
6) Under no circumstances, trust any type of file 100%.
Even PDFs can expose you to risks such as espionage and data theft, so do not download even PDFs that you do not recognize.
7) Use VPNs or any IP changers when needed.
By using a VPN and browsers with encryption capabilities, you can stay away from cyber threats to a large extent.
8) Use sites or web areas with cookie-less future
As the value of first-party data increases, third-party cookies are expiring. With this data, they can attract advertisers who are looking for a specific audience. Looking ahead, publishers will have to change the way they monetize their content and collect data. We can expect pressure for consent-based data collection to use first-party data.
9) Public awareness leads to the transparency of the company (suitable for companies)
An important goals for these policies is the increased demand for corporate accountability from people like you and me. We're starting to understand not only how companies collect our data, but also the value of that personal information and what we want to gain from it. We want clear data policies, we want only the necessary information to be collected, and we want that data to be secure and safe from prying eyes.
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10) Consumers want more control over their data
Time and time pass, there is a huge demand from users for basic control over their data. In 2022, we expect to see public demand for sensible data privacy practices. Customers want full access over their data. This includes having the option to delete, download, etc.
11) UX for Centralized Privacy
Increased consumer request for subject rights and higher accountability expectations drives the need for a unified privacy user experience (UX). Forward-thinking companies recognize and leverage the value of integrating all privacy components—notifications, cookies, consent management, and processing of Subject Rights Requests (SRR)—into a single self-service portal.
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