Previously, we talked about what user acquisition is, and how it is important to know each social media, and how important is each social media that is marketing to a particular type of audience, and knowing that particular type of audience, and knowing that tools and techniques that are involved any social media will help you target your customer better and have a better social media presence. We talked about all the user conversion rates, we of course had the Glimpse of them. Here, we are going to dig deep into what a marketing executive does to actually document their approaches. We tried to promise not to use any technical details and really give it to you easy and straight away and we're going to try to do that but let's start with simple numbers to warm up. This is a part of a series on social media where you will learn the tools and techniques a great marketing leader will use to document to track and monitor his user acquisition. This is to say that there is a requirement to track every activity in detail in order to be able to sustain and improve your network and be able to benefit from all the good social media can bring to your life and to your business and to your career. Everybody uses social media, depending on how serious you are, you're going to talk him into your social media more perfectly. So, as our customers, we feel the need to give you all the things that we know about how to grow your social media and then use all the tools and techniques that are at your disposal to make this journey an easy one for yourself. We of course promise the services that we can give you along this way to help you in a timely manner to optimize and numbers that they're going to give you on paper. This is of course not going to take overnight to learn, but leave a comment or ask a question and we will get right to answering your question if you have any. We also suggest you read our previous articles and our upcoming articles and many of your answers will be given in those articles. So stay tuned and let's get ready for this section where we're going to dig deep and take down in numbers old activities that you were going to do to increase the number of all ends, whether it is money you're generating, or your exposure are your publicity on YouTube or Instagram or Twitter, this will help you along your way.
Of all the efforts you make into creating great content, documenting things is as important as creating get so the next great step would be for you to document what you are creating. This is of course for the purpose of creating and maintaining a great log of all the work you have been doing sometimes they say when something is descended upon a prophet the next thing he does is to document it ,of course this is a humorous right way or a righteous ritualistic way of looking at this but to document in terms of an analytics is the main thing. Here, we are going to give it to you right away. We're going to give you very simple steps in which a great marketing Guru will use to document, improve and sustain marketing activities that are ongoing throughout social media and in fact all the marketing channels. Other marketing channels of course are not our concern here, we're going to be focusing on social media and activities you can do to improve and sustain your social media users. We're going to go beyond social media and try to give you examples in other activities you can do in terms of development and. Even operational figures you can improve but you will take this idea and expand into your social media marketing with the tools and techniques that we provide to you.
These activities are of course gathering information, planning and resourcing the human resources required to complete the tasks and then creating a log of all the users that were attracted through those means and then be able to sustain and improve them by making changes into each one of them algorithmically or operationally. These activities include all the marketing activities that you are going to do and the ideas that you're going to implement in terms of activities into your daily operations. From the marketing perspective will then move on to the kpi where you will know what you're going to have to do everyday to improve, sustain and monitor your activities. We are going to move into key metrics and that is the amount, in detail activity and we will then move on to the revenue model and that will conclude this journey of logging all the activities that you're going to have to do to improve to stay and monitor your activities.
So the first step into logging everything properly and getting a great analytic out of your social media activities where you can then use those numbers to improve your social media presence is your marketing activities of course. Now previously in this series of Articles looking close at social media and tools and techniques that they provide you to use at your favor and tip all the directions to your favor to grow your social media presence, we promised you not to use any marketing jargons while trying to maintain the Integrity of all the analytical numbers that the Marketing Executives and marketing managers use to create Magic. So yes, you and your marketing team can get together and write ideas like writing guest posts, email Outreach, referrals, reaching out to communities, backlinks, an entire new landing page, designing good new sign-up flow, new features developments. You might also try to call the most successful customers, the least successful customers, and then another email Outreach to the customers daily for their feedback. You may not however know what each one of these activities is doing to your numbers on your social media. So you're going to 1 to log down per week how many users each one of these activities is bringing to your social media, and then use other means and methods and tools to increase those numbers. For example, if you're writing guest post that is getting you 100 new users per week, and your email Outreach is giving you 75, and that your backlinks for example to your website is giving you 70, your new landing page may increase 30% increase in the sign-ups or followers, you develop a new feature can give you a 10% increase in paying customers, unless said calling most successful customers and serving those weekly on why they stayed will give you a challenge to sustain those customers. Now you can clearly see here, that writing all those guest post outreaches and referrals and backlinks our activities that you are doing on your social media that are giving you numbers. And then things that you may do to your technology like a new landing page or sign up flow is actually giving you percentages for improvement, and surveys are giving you sustainment in your customer base.
We are going to slowly talk about social media here, so far but touched on technical details as well as even operational and customer feedback but this was just to illustrate if you do have experience in any other field how important it is to log down your numbers and get a good record of your activities. If you in any way are you enjoying what we're doing here, consider sharing this content with whomever it might be interested in reading this and make sure that you read our upcoming articles because this is a series of a knowledge base that we're giving you absolutely for free to grow your social media presence and benefit from its great resources.
KPIs, numbers, targets
Once you've sorted your marketing activities and reached down to a number of our each activity gives you what kind of results, it is now time to design a funnel in which your services will follow down the line and then come down to a revenue or total amount of money that can actually give you. Everybody is now going to have a business approach to this section of our tutorial, because let's face it everybody knows numbers and everybody knows it because everybody knows money. So kpis are basically about targets that you're going to have to read books, you're going to take this to the next level, we're actually going to design a funnel for an imaginary service that is going to use those marketing numbers and get it down into that funnel and turn them into actual paying customers. Imagine you have a website for whatever need that you have detected that it has not been served, there are first users who are going to create free accounts on your website and then they're going to become paid customers and then you're going to have some existing customers and those existing customers will be a total paid customers and that will be your total revenue of the month. Knowing that she knows how many free accounts that have been created on your website, you can then move on to predicting how many clicks and likes and followers your social media has been having so far and how many of those clicks have been turning into free accounts on your website. Those clicks are basically activity in you using the previous section which is the marketing section that you're going to input into this one.
The next step is simply looking down of those free counts how many of them actually turned into paying accounts, this will actually give you your user acquisition cost. Suppose you spend $1 to get 5 users, you will then know that you have spent $0.20 on each user. Each will you on your Instagram will cost you the amount of money that this analytic actually will give you. I don't have to advise of your disclosure here because everybody should know by now that these numbers are hypothetical. So you know how many users have created free counseling for your social media and how many of them have liked your social media and how many of them have followed you. You can then know that if you buy your Instagram Likes or if you buy your Instagram followers, and increase the amount of people who will actually follow you after seeing your numbers are so high, how much change is that bill making to your Analytics. You're going to want to then know what is the charm rate of your customers of course, as in how many percent of them are actually shirking down. So you can use techniques of customer support which we discussed in the marketing activity section to improve and sustain those customers and not have them leave your Channel. You can then calculate the total amount of your earnings at the end of the month, and you know exactly what to do with your money for the next marketing campaign.
Key metrics in your hand
After having done a proper and thorough kpi, it is now time to do your key metrics. Key metrics are of course a monthly traffic increase and the traffic to the ones who like your social media page or the YouTube video that you upload to the one said actually subscribe to your Channel. There are those YouTube customers who will pay you and there you lose YouTube customers who will unsubscribe to your YouTube channel, they're all the marketing ups and downs to doing good social media and creating a great social media presence so there will be always someone who will be leaving your Channel but we assure you that if you buy your YouTube subscribers or if you buy your YouTube likes from us, the next person who will come across your page will definitely subscribe to your channel and like your video and they may even comment because now they will actually take your video seriously and engage with your content. So you're going to want to take down in percentage what is the monthly traffic increase and what is the number of that traffic increasing to liking your content and then taking that number into finding how many customers you're actually getting out of those in politics and this is called the key metrics where there's a certain quota you will have to achieve every month and this percentage will have to increase. You're going to have to use the tools and techniques provided to buy the social media infrastructure that you're using to increase your presence. You can fine-tune every element of entertainment and improve your user acquisition once you get those percentages down, so if from every 10 people who came across an impression of your post and only one of them has liked your post then that rate is 10%. You want to increase that rate by brainstorming all the activities that you can do in the course of reading our upcoming articles we're going to give you great ideas to implement on your social media today to improve your presence and benefit from all the things that come with it. Once you do this your social media will Thrive like never before
All about business after all
It is all about the business after all, so in your analysis you definitely want to have some numbers in terms of money., whether you're doing this for yourself and you will want to show your self-worth by showing love to yourself those numbers, or by buying yourself a treat, or if you want to show this to an investor and picture business to them and give a piece of your pie away for some funding. Here you can have a revenue model written for yourself or your payments or your parents or your investors on your social media, that is actually not wasting time putting all those efforts and trying to get your friends to contribute to your thing and all the things that you may actually have to go through to create those content, ensuring those people involved that there is actually money involved here will always be a good idea. Even if they're doing it for the fun of it everybody likes to know that they're doing something worthwhile. So therefore he can calculate your monthly traffic increased by your activities that is actually making a customer subscribe to your product to actually use your service and actually give you some money and then the turn rate and the churn rate of all the things that you have done all the things that you didn't do like buying your Twitter retweets, or buying your Twitter followers, I've actually made you cost money for yourself. so we definitely advise you to take that step because you could get down to calculations properly and you will know how much money you're missing. Your Tik-Tok followers are by your Tik-Tok likes today to increase even presents on your Tik Tok. Tiktok can also make money, therefore it is important to increase those numbers as well. Values can be changed; the scores are formatted to adjust with the revenue models and the KPI sheet.
Trying to get the most out of this series while I was trying to keep it minimal, we may later on even get more technical or we may even slow down on all the great things that you have to do on your social media, but there's something that will promise you that by everyday reading our articles you will know more and more on what to do exactly to increase traffic on your social media. All you have to do, it's read our content everyday and try to follow the line that we are giving you are increasing your social media presence, and if you are indeed making great content your content will reach to as to say that a lot of users will start following you and liking your content at such a rapid pace that your reputation will improve and that your business will Thrive and that you will live a better day the next day because you're going to have more followers and more likes and more views on your social media channels. That is just because you're in fine-tuning your analytics of your social media in ways that has been explored for many years by many professionals on that we're going to give this to you for free and right away and that you can use all the advisers and all articles that we publish every single day and benefit from them.
We hope to see you on our next article where we are going to Vertical explore other opportunities to grow your presence on your social media whether it is your YouTube channel or Tik Tok Channel or Instagram Channel or Twitter Channel, you are going to be able to get the best of your social media channel to your favor, and whether if you're an individual, or if you're accompanied by a team, or if you are a big organization or business, you can use YouTube and tiktok and Instagram and Twitter to improve your presence and reach your voice out to your community.
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