As of August 2018, Musical.ly was a short-form video streaming and sharing program (15 seconds) with over 100 million users. This app allowed users many music and chat options they could sync and create—funny or entertaining videos.
This program was very popular among some content creators who became famous for their attractive content on Musical.ly. Users shared Musical.ly videos on social media platforms such as Instagram, which boosted the app's popularity.
However, in August 2018, the app was acquired by Chinese company ByteDance and its users moved to Tik Tok. All content and accounts on Musical.ly were automatically transferred to the new Tik Tok app. in this article of social store.net we are talking about TikTok.
What is TikTok?
TikTok is a short video-sharing application that allows users to create and share 15-second videos on any subject.
TikTok has a separate app for the Chinese market called Duyin, which has more than 300 million monthly active users. The new app logo is a combination of Musical.ly and Duyin logos.
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How TikTok Differs From Musical.ly
TikTok is short based on the same video concept, but much wider in scope, and unlike Musical.ly, it doesn't just focus on lip-syncing with music. ،
TikTok offers users a wide range of sounds and song tracks with the option to add special effects and filters. There is also the option to add videos created directly to your phone.
In September, TikTok added a feedback feature that allows users to record and share their reactions to videos. TikTok has also added a digital convenience feature that alerts users when they are on the app for more than two hours.
This new app is advertised as a video-sharing social network. TikTok users can create a variety of challenge videos, dance videos, magic tricks, and hilarious videos. The main difference between Musical.ly and Tik Tok is that the latter has a much wider scope for video creation.
How TikTok became popular
The popularity of the TikTok app has been growing dramatically since its launch. In October 2018, this app was the most downloaded photo and video in the Apple Store worldwide. The app reportedly has more than 500 million monthly active users, making the United States the most popular country with more than 80 million downloads. if you need help for rising your followers among this 500 million users you can use social store tiktok services here in social store.net.
Some of the main reasons for the growing popularity of the TikTok app are:
TikTok Confirmation of celebrities
The program is liked and used by several celebrities such as Jimmy Fallon who contributed to the program's popularity. The program has partnered with several celebrities in different regions to promote the program to local audiences.
Jimmy Fallon's interest in the program began naturally but was later invested through a monetary partnership. In November 2018, Jimmy Fallon launched the "Challenges" section of his show, using TikTok as a platform for the challenge.
He asked his viewers to take up the #Tumbleweed Challenge and post videos on TikTok that show him rolling like a fan. The TV host himself accepted the challenge to begin the process.
The challenge went viral, garnering more than 8,000 entries and 10.4 million interactions in one week.
The Tik Tok program also has the participation of celebrities in other regions. When the program was launched in Japan, it featured celebrities such as Kinoshita Yukina, Chiari Pamio Pamio and Watanabe Naomi. In Thailand, TikTok partnered with Kaykai Salaider, a social media celebrity, and in India with Aashika Bhatia.
The involvement of celebrities has been a key tactic in TikTok's geographical development strategy. The app uses celebrities and influencers to make noise around the platform and generate viral content.
These celebrities not only post content on TikTok but also promote TikTok on other social media channels. For example, in the following post, Indian celebrity Aashika Bhatia promoted the TikTok app on Instagram.
In addition to monetary contributions, the brand also benefits from popular social influencers and celebrities who use the platform. These celebrities help bring their followers to the TikTok app.
TikTok Localized content
Another major driver of TikTok's popularity is the fact that, despite being a global application, it has a strong focus on local content. The app often runs local contests and challenges and captures local trends using local hashtags.
TikTok runs the "1 Million Auditions" contest in several countries separately. For each contest, themes are given to participants to make a video, and then prizes are awarded to the top video creators. The contest not only generates thousands of local videos for each country in which it is held but also helps TikTok creators gain recognition and followers.
One of these competitions, which took place in Russia in September 2018, gained 31,000 incoming videos and millions of views from TikTok users. Therefore, it helped to promote this program in the country.
The app also uses popular local hashtags to suggest topics for a content generation to its users. This helps the app invest in local trends and generate viral content for the platform. For example, "Seaweed Dance" was a fun video that quickly spread in China. Tens of thousands of TikTok users created a video on the subject.
TikTok also sends personalized recommendations to each of its users. This ensures that TikTok users are always updated on the latest popular videos and are never indifferent to video-making ideas.
Using these techniques, TikTok has been able to localize globally.
Easily create, share and view content in TikTok
TikTop simplifies video creation and sharing to the next level. All users have to do is record anything and everything from their daily routine and post it immediately. Due to the short format, it does not take much time or effort to create a video or watch the process.
In addition, this short video content is played by the user as soon as the application is opened. The videos start playing one by one and the viewer gets lost in a sea of fun, entertaining and addictive video content. Due to the addictive nature of the content type, it is very easy for people to continue to watch random videos for hours.
How can brands use TikTok?
TikTok has no space for traditional display advertising and does not even compete with other social media platforms because it is a marketing channel. However, due to rapid growth and increasing popularity, many brands have now realized the potential of TikTok as a marketing channel.
Several brands have used techniques such as TikTok Challenges and Contests to get users to produce brand-related content. Brands also use hashtags, more or less similar to other social media platforms, to promote their TikTok marketing campaigns.
Take the Guess brand #InMyDenim campaign, for example. On September 1, 2018, the Guess brand acquired TikTok and invited all American TikTok users to challenge its #InMyDenim hashtag. The contest asked users to create video content by wearing jeans (of course) and using hashtags. This was the beginning of the TikTok brand partnership in the United States.
Another way that brands can use TikTok is to work with TikTok celebrities to create specific promotional content. It will be just like any other impressive collaboration in TikTok 15-second video format.
The future of TikTok
The current popularity of the TikTok app is amazing, but it still does not guarantee that it will ever reach the levels achieved by other social networks such as Instagram and YouTube. Vine was a very popular video-sharing platform in those days, but now it is completely out of the picture. And there are many other programs that quickly became famous and then disappeared.
To maintain its current popularity, TikTok must continue to innovate and find new ways to interact with its user base. They also need to make the marketing platform more relevant for brands to create the app as a social network that is supposed to survive.
TikTok is on the right track as more brands seek TikTok to further expand their social media marketing reach. If it can invest in brand interactions, it will certainly grow more and may even be able to compete with other social media platforms.
In short, TikTok is a fun, entertaining and addictive app that has seen an increase in popularity over the past few months. TheTik Tok app also has the potential to become the next major marketing and social networking platform. However, how app developers use this potential and maintain the app's current popularity has not yet been seen. What kind of TikTok content are you addicted to?
TikTok is a short, video-sharing application that lets users create and share 15-second videos on any subject. Its creator, Bytedance, runs a different version of the app, Douyin, in its main market, China. Both versions of TikTok offer a wide range of sounds and song tracks with the option to add special effects and filters. You can also add videos created on your phone. The company promotes the app as a video-sharing social network.
The key to TikTok is that kids will love it. Adults often try to understand the point of anything in youth culture that was not part of their own development. This is a new way for the Z generation to interact and communicate. Since the advent of social media, young people have moved from MySpace to Facebook (as long as their parents followed them there) to Snapchat on Instagram and now to TikTok. For the Z generation, a phone is attached to their body.
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