As of August 2018, Musical.ly was a
short-form video streaming and sharing program (15 seconds) with over 100
million users. This app allowed users many music and chat options they could
sync and create—funny or entertaining videos.
This program was very popular among
some content creators who became famous for their attractive content on
Musical.ly. Users shared Musical.ly videos on social media platforms such as
Instagram, which boosted the app's popularity.
However, in August 2018, the app was
acquired by Chinese company ByteDance and its users moved to Tik Tok. All
content and accounts on Musical.ly were automatically transferred to the new
Tik Tok app. in this article of social store.net we are talking about TikTok.
What is TikTok?
TikTok is a short video-sharing
application that allows users to create and share 15-second videos on any
TikTok has a separate app for the
Chinese market called Duyin, which has more than 300 million monthly active
users. The new app logo is a combination of Musical.ly and Duyin logos.
you can use social store tiktok services here:
How TikTok Differs From Musical.ly
TikTok is short based on the same video
concept, but much wider in scope, and unlike Musical.ly, it doesn't just focus
on lip-syncing with music. ،
TikTok offers users a wide range of
sounds and song tracks with the option to add special effects and filters.
There is also the option to add videos created directly to your phone.
In September, TikTok added a
feedback feature that allows users to record and share their reactions to
videos. TikTok has also added a digital convenience feature that alerts users
when they are on the app for more than two hours.
This new app is advertised as a video-sharing
social network. TikTok users can create a variety of challenge videos, dance
videos, magic tricks, and hilarious videos. The main difference between
Musical.ly and Tik Tok is that the latter has a much wider scope for video
How TikTok became popular
The popularity of the TikTok app has
been growing dramatically since its launch. In October 2018, this app was the
most downloaded photo and video in the Apple Store worldwide. The app
reportedly has more than 500 million monthly active users, making the United
States the most popular country with more than 80 million downloads.
Some of the main reasons for the
growing popularity of the TikTok app are:
TikTok Confirmation of celebrities
The program is liked and used by
several celebrities such as Jimmy Fallon who contributed to the program's
popularity. The program has partnered with several celebrities in different
regions to promote the program to local audiences.
Jimmy Fallon's interest in the
program began naturally but was later invested through a monetary partnership.
In November 2018, Jimmy Fallon launched the "Challenges" section of
his show, using TikTok as a platform for the challenge.
He asked his viewers to take up the
#Tumbleweed Challenge and post videos on TikTok that show him rolling like a
fan. The TV host himself accepted the challenge to begin the process.
The challenge went viral, garnering
more than 8,000 entries and 10.4 million interactions in one week.
The Tik Tok program also has the
participation of celebrities in other regions. When the program was launched in
Japan, it featured celebrities such as Kinoshita Yukina, Chiari Pamio Pamio and
Watanabe Naomi. In Thailand, TikTok partnered with Kaykai Salaider, a social
media celebrity, and in India with Aashika Bhatia.
The involvement of celebrities has
been a key tactic in TikTok's geographical development strategy. The app uses
celebrities and influencers to make noise around the platform and generate
These celebrities not only post
content on TikTok but also promote TikTok on other social media channels. For
example, in the following post, Indian celebrity Aashika Bhatia promoted the
TikTok app on Instagram.
In addition to monetary
contributions, the brand also benefits from popular social influencers and
celebrities who use the platform. These celebrities help bring their followers
to the TikTok app.
TikTok Localized content
Another major driver of TikTok's
popularity is the fact that, despite being a global application, it has a
strong focus on local content. The app often runs local contests and challenges
and captures local trends using local hashtags.
TikTok runs the "1 Million
Auditions" contest in several countries separately. For each contest,
themes are given to participants to make a video, and then prizes are awarded
to the top video creators. The contest not only generates thousands of local
videos for each country in which it is held but also helps TikTok creators gain
recognition and followers.
One of these competitions, which
took place in Russia in September 2018, gained 31,000 incoming videos and
millions of views from TikTok users. Therefore, it helped to promote this
program in the country.
The app also uses popular local
hashtags to suggest topics for a content generation to its users. This helps
the app invest in local trends and generate viral content for the platform. For
example, "Seaweed Dance" was a fun video that quickly spread in
China. Tens of thousands of TikTok users created a video on the subject.
TikTok also sends personalized
recommendations to each of its users. This ensures that TikTok users are always
updated on the latest popular videos and are never indifferent to video-making
Using these techniques, TikTok has
been able to localize globally.
Easily create, share and view content in TikTok
TikTop simplifies video creation and
sharing to the next level. All users have to do is record anything and
everything from their daily routine and post it immediately. Due to the short
format, it does not take much time or effort to create a video or watch the
In addition, this short video
content is played by the user as soon as the application is opened. The videos
start playing one by one and the viewer gets lost in a sea of fun,
entertaining and addictive video content. Due to the addictive nature of the
content type, it is very easy for people to continue to watch random videos for
How can brands use TikTok?
TikTok has no space for traditional
display advertising and does not even compete with other social media platforms
because it is a marketing channel. However, due to rapid growth and increasing
popularity, many brands have now realized the potential of TikTok as a
Several brands have used techniques
such as TikTok Challenges and Contests to get users to produce brand-related
content. Brands also use hashtags, more or less similar to other social media
platforms, to promote their TikTok marketing campaigns.
Take the Guess brand #InMyDenim
campaign, for example. On September 1, 2018, the Guess brand acquired TikTok
and invited all American TikTok users to challenge its #InMyDenim hashtag. The
contest asked users to create video content by wearing jeans (of course) and
using hashtags. This was the beginning of the TikTok brand partnership in the United
Another way that brands can use
TikTok is to work with TikTok celebrities to create specific promotional
content. It will be just like any other impressive collaboration in TikTok
15-second video format.
The future of TikTok
The current popularity of the TikTok
app is amazing, but it still does not guarantee that it will ever reach the
levels achieved by other social networks such as Instagram and YouTube. Vine
was a very popular video-sharing platform in those days, but now it is
completely out of the picture. And there are many other programs that quickly
became famous and then disappeared.
To maintain its current popularity,
TikTok must continue to innovate and find new ways to interact with its user
base. They also need to make the marketing platform more relevant for brands to
create the app as a social network that is supposed to survive.
TikTok is on the right track as more
brands seek TikTok to further expand their social media marketing reach. If it
can invest in brand interactions, it will certainly grow more and may even be
able to compete with other social media platforms.
In short, TikTok is a fun,
entertaining and addictive app that has seen an increase in popularity over the
past few months. TheTik Tok app also has the potential to become the next major
marketing and social networking platform. However, how app developers use this
potential and maintain the app's current popularity has not yet been seen. What
kind of TikTok content are you addicted to?
TikTok is a short, video-sharing
application that lets users create and share 15-second videos on any subject.
Its creator, Bytedance, runs a different version of the app, Douyin, in its
main market, China. Both versions of TikTok offer a wide range of sounds and
song tracks with the option to add special effects and filters. You can also
add videos created on your phone. The company promotes the app as a video-sharing
The key to
TikTok is that kids will love it. Adults often try to understand the point of
anything in youth culture that was not part of their own development. This is a
new way for the Z generation to interact and communicate. Since the advent of
social media, young people have moved from MySpace to Facebook (as long as
their parents followed them there) to Snapchat on Instagram and now to TikTok.
For the Z generation, a phone is attached to their body.
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