What do you think attracts people’s attention to video marketing? Or what makes them eager to become your customer?
You have definitely seen powerful images that create striking reactions among people; videos can do that too. Most of us watch a video in order to get more information about a specific service or product.
There are many strategies which you can use for making your videos. You may intend to make a video for informative, motivational or educational purposes that are all applicable and may contain customers’ comments, interviews, services and products introduction, film displays, tours, animations, conversation topics or one of your books.
Anyway, the first step is to make a remarkable video…
A key solution to help your videos apply their impact on potential customers, is to improve the quality of your videos. You need to make sure that many customers of the target market, watch your video and share it.
Right now, YouTube is one of the most popular and successful video sharing websites for business. Over 6 billion hours of videos are being shared on YouTube every month, which makes it almost an hour for each person in the world.
In addition, 1 billion users visit YouTube every month that you may be one of them. If your company has not started its business on YouTube yet, we recommend you to create a channel on this platform right after you finished this article, in order to guarantee your success.
We are going to mention 5 steps that if you use them correctly, they could increase your videos’ qualitative level.
1- Social Networks
Since social networks are popular and easily available for everyone, commercial brands can create their own page or channel on these platforms to expand their business. The prime social networks that can help your business to be more successful are: Facebook, Twitter, Google plus, Instagram, YouTube and Pinterest in which you can share your video contents.
Some big companies use celebrities like actors and athletes in their video advertisements to increase people’s acquaintance about their brand and products. For instance, EE Company, provider of 4G mobile network, used Chef Jamie Oliver in its latest advertising campaign in which the famous chef asks EE’s representative to make bacon sandwich.
This sort of video campaign is very effective and the least people will seek, is to see who will eventually win the game. Even if you don’t have enough budget for a video campaign, we recommend you not to forget about these kinds of competitive videos. The subject of the competition can be your product, services, the time within you respond to the customers or other things.
2- Upload the Video on Your Website
You can upload many videos on different parts of your website that are directly related to the service or product which you’re currently trying to advertise. This helps your video to be seen by many people immediately. Increasing views will also increase the time that users stay on your page and this increases the credibility of your landing pages. A very important point is to put SHARE icon for all social networks on your pages, so that more people would be able to know about your business.
3- Video SEO Optimization
SEO optimization is not only used for websites, but it’s also applicable for videos. Here’s some tips that will help you optimize your videos to make sure that they’ll receive many views. If you do as the video optimization principles say, you can promote your website ranking and also the rank of your video on YouTube.
When you’re uploading the video, make sure you choose a proper title for it and add a short description about the video’s content. This description will be what people see while searching through search engines. This title should be short, rich and interesting at the same time to attract the audience’s attention immediately and make them keen to watch the video. And in description, you should write your website address, phone number, email and your workplace’s postal address. This is some sort of an advertising tool for your business; because you enable people to check on your website and get information about your services or products with a single click.
Then, you should enter some (or one) keywords; these keywords are a tag for each one of your videos. Separate the tags with a space and make sure that each of them is a single word or phrase. Do your best to choose tags that users might use them to search on search engines. The number of tags is not limited but you can enter up to 500 characters only. You can also use your company or brand’s name or even the video topic as a tag, which will have a good result. Although, the first tags you use, should be words or phrases that you think may create the most traffic. It is also very important for your video title and its description to contain keywords.
When your video is ready to upload, you can choose a thumbnail that people will see it among YouTube search results or wherever your video is being advertised. YouTube picks three pictures from different parts of your video and you can optionally choose one of them that you guess is going to receive the most click. The most effective pictures are usually the ones that contain people’s faces or zoom ins from a specific product that you currently sell.
All the key elements that were mentioned above, increase the chances of your video to be seen and this, shows your services or products to many important and potential customers. Therefore, your video marketing strategy influences your new potential customers.
4- The Latest Video Marketing Tools
In order to be as successful as possible in your video marketing, you need to share your videos in many platforms such as websites and social media channels like YouTube, Facebook, Twitter and Pinterest. You should not only focus on the latest video marketing methods that are currently being used, but be active everywhere by choosing the right methods.
For example, YouTube allows people to keep the videos they’ve watched for 48 hours and be able to watch them again offline.
This is a useful feature for the people who spend some hours out of network area. It counts as an advantage for businesses because it enables people to save their favorites in a private place; thus, it increases the number of potential customers.
In addition, social media websites, always come to the field with new things. For example, Facebook has recently started to play the videos with the sound off, on news page. This makes people keen to watch your videos and want to buy your products.
5- Analytical and Statistical Tools For Video Marketing
The very important issue that you need to check regularly, is statistical data about your video marketing and analyzing them so that you’d realize which one of your videos has received the most view. YouTube uses its own tool called YouTube Analytics and it helps you to see how efficient your videos have been. YouTube Analytics, enables you to see the amount of views received, percentage of participation and the number of entrances to your video. You can also realize which part of your video people have watched the most or how many of them have watched it to the end.
Another one of YouTube Analytics features is that it gives you the statistics about the viewers’ participation and the number of clicks at the end of the video so that you’d know how good the viewers communicated with your video and if they liked it, shared it or left any comments.
Moreover, you can check your video successes on your website via Google Analytics.
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