Social media is computer technology that facilitates the creation or sharing or information, ideas, business interests, and other forms of conversation through communities and virtual networks, in the form of platforms such as the Web and mobile. Social media is an Internet-based application that allows users to create and share content based on the ideology and technology of Web 2.0. Social media can take many different forms, including; Forums, blogs, social blogs, microblogs, wikis, podcasts, photos or images, videos, in the form of a kind of rating based on social participation. in this article in social store.net we want to talk about different types of social media.
What are the social media?
Social media is a topic that has been repeated
many times in recent years and has many applications. These media refer to a
set of sites and tools that have been born and developed in the space created
by new media such as communication networks, the Internet and mobile phones. We
need to know that these new social media have different communication
characteristics from traditional media.
Hence, the term social media is sometimes used
for virtual world media as opposed to older media such as television, radio,
books and the press.
Familiarity with the phenomenon of social
media can be interesting for all cyberspace and web enthusiasts. This is
especially important for those involved in media, communications, advertising
In the not-so-distant past, however, websites
and virtual world tools were once a new and marginal topic. But now these tools
have become a pervasive phenomenon in all of our lives. These tools that the
evolution of communication networks has played a role in their development; These days they are also
easily accessible via "mobile internet".
very simple definition, social media is a group of online media born in this
new space. It may be fascinating to know that the daily viewing of about 100 million videos on
YouTube and the nearly 123 million members of Facebook are all signs of the
importance of the social media phenomenon.
What are the characteristics of social media?
Once again, we define social media in a differently. Social media is a group of new types of online
media that have all or some of the following features:
The ability to participate These media have blurred the line between the media
and the audience.
Social media has made it possible for its
consumers to facilitate two-way communication by sending feedback and
collaborating with the media, and to encourage audiences to continue this
Two-way communication as we mentioned
in the first case, a two-way relationship is formed.
In a way, traditional media did the publishing
and sent the content to the audience.
However, one social media, there is a space for dialogue and dialogue between
the two sides, and the flow of communication has changed from one-way to
Forming online communities: social media
enables communities and groups to form quickly and communicate effectively.
online communities can be formed around common interests such as photography, a
sports team, or a television program.
Ability to communicate most social
networks are constantly expanding their connections and connections. They link to other sites, resources and
Types of social media
Newspapers and magazines
As you know, newspapers and magazines are
print media. Magazines have more pages than newspapers and are published for
specific and predetermined purposes.
Radio with all its benefits, including
permanent access to it (even without electricity); It also has
shortcomings. The radio is deprived of
the blessings of the image, and the officials and presenters of the radio must
devote all their energy and artistic power to the sound in order to create a
suitable atmosphere in the listener's mind.
Television satellites are satellites that
actually act as a powerful television transmitter in space. The most important
advantage of a television satellite is that it covers all the blind spots of a
country that terrestrial transmitters are unable to cover; Covers. Many satellite networks have emerged today.
be found on satellites, from science, research and sports networks to vulgar
dance and dance networks.
course, every language networks have also joined a wide range of them.
New social media segmentation
This updated category includes:
- · Social Network
- · Weblogs
- · Podcasts
- · Content Communities
- · weblogs
They are the most well-known type of social
fact, blogs are online journals that are updated with new user content.
put, a blog is an online space where the latest posts are published in
order. Several features make blogs
different from other types of websites.
The first is the writing tone of blogs.
Blog content is often written in a personal and sometimes conversational
tone and belongs to an author or group of authors. Another feature of blogs is their interactive
Wikis are websites that allow audiences and
regular Internet users to generate and edit content. Wikis are great for collaborative work and
projects. For example, if a long text is
to be completed by different people from different points as a team; Using the
wiki model is the most appropriate option.
Podcasts or Internet radios
Are audio files that can be shared on the
this sharing feature that has made podcasts one of the most powerful forms of
social media. Internet forums are the oldest type of online social media. Forums are usually formed around a specific
topic. For example, music, technology,
cinema and television, economics, etc. can be the basis of a forum.
are a space for discussing various topics.
These media have been active since the birth of the concept of social
Allows you to manage and share specific types
of content such as photos, video files, text or links. Content communities are
a bit like social media. The user must
register to use, after registration he has a personal page and can connect with
friends. However, these types of
websites focus on sharing certain types of content.
for example, operates in the field of photo sharing and is one of the most
popular image sites in the world. Users
can put their images on Flickr. They can
specify that these images be made public; Or only available to their friends’
They are a combination of social networks and
small blogs and are updated with short content by users. Microblogs are tools that combine elements of
blogging with instant messaging and social media.
best example of this is Twitter, which has over one million users.
As you know, the uses of Twitter are very wide
and varied. Some users use it to reflect
on the events of their daily lives, while others use it to share their thoughts
and ideas or to have a conversation.
Twitter is also used for advertising. For example, Barack Obama used this social
media in his campaign for the US presidential election.
social store twitter can help you increase your followers.
The benefits of social networking
Ability to communicate with other people
around the world; With all the posts and photos we send every day, privacy is
certainly a big concern for us. Because,
for example, by showing the location in our posts, we may be the target of
various troubles or the content that we post may cause us trouble in the
workplace. Sharing everything with other
people can cause problems, some of which sometimes have no way back!
Social pressure and internet scams، for people who try
very hard to keep up with their peers, who are usually teenagers, the pressure
to do very specific things can be much worse on social media than at school or
any other environment. In some severe
cases, excessive pressure from social networks, posts posted on them, or
Internet scams and cyberbullying can lead to low self-esteem and even
Virtual associations; Because by connecting to
the Internet and social networks, you can easily find a friend's profile with
one click, many of us are more carefree with socializing and face-to-face
visits, and we are more comfortable with online greetings. Many people argue
that social media promotes anti-social behavior in humans.
Distraction factor: How many times a day do you see people with a strap on their phone
at all times? People get distracted by
social media and the messages they receive, which can lead to many dangerous
problems, such as distraction while driving or the inability to get people's attention
during real-world conversations. To
be. Excessive spending time on social
media can also lead to bad eating habits and avoidance of certain tasks and
Sedentary lifestyle and sleep disorder; Finally, because browsing social media is the only thing many people do with their laptops and cell phones, it often happens.
The role of the media in the effectiveness of
advertising is also very important.
Thus, a poor media program can lead to the failure of an entire proper
order to be successful in advertising campaigns, the right advertising media is
definitely a vital element. Expertise in advertising management, because it can
directly affect the sales, revenue and profits of companies, has always been a
valuable specialty and has created a variety of job opportunities for those
interested in this field.
that comprehensive media scheduling can prevent large-scale interference,
inefficient advertising duplication, and wasted budget.
Certainly, media interference is desirable in
order to reinforce the advertising message in different ways and from different
Success in advertising achieves marketing
goals such as:
Creating a positive attitude and opinion about
Provide more product information
Creating word of mouth for people about the
Creating competitive advantage
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