Social media is computer technology that facilitates the creation or sharing or information, ideas, business interests, and other forms of conversation through communities and virtual networks, in the form of platforms such as the Web and mobile. Social media is an Internet-based application that allows users to create and share content based on the ideology and technology of Web 2.0. Social media can take many different forms, including; Forums, blogs, social blogs, microblogs, wikis, podcasts, photos or images, videos, in the form of a kind of rating based on social participation. in this article in social store.net we want to talk about different types of social media.
What are the social media?
Social media is a topic that has been repeated many times in recent years and has many applications. These media refer to a set of sites and tools that have been born and developed in the space created by new media such as communication networks, the Internet and mobile phones. We need to know that these new social media have different communication characteristics from traditional media.
Hence, the term social media is sometimes used for virtual world media as opposed to older media such as television, radio, books and the press.
Familiarity with the phenomenon of social media can be interesting for all cyberspace and web enthusiasts. This is especially important for those involved in media, communications, advertising and marketing.
In the not-so-distant past, however, websites and virtual world tools were once a new and marginal topic. But now these tools have become a pervasive phenomenon in all of our lives. These tools that the evolution of communication networks has played a role in their development; These days they are also easily accessible via "mobile internet".
In a very simple definition, social media is a group of online media born in this new space. It may be fascinating to know that the daily viewing of about 100 million videos on YouTube and the nearly 123 million members of Facebook are all signs of the importance of the social media phenomenon.
What are the characteristics of social media?
Once again, we define social media in a differently. Social media is a group of new types of online media that have all or some of the following features:
The ability to participate These media have blurred the line between the media and the audience.
Social media has made it possible for its consumers to facilitate two-way communication by sending feedback and collaborating with the media, and to encourage audiences to continue this process.
Two-way communication as we mentioned in the first case, a two-way relationship is formed.
In a way, traditional media did the publishing and sent the content to the audience.
However, one social media, there is a space for dialogue and dialogue between the two sides, and the flow of communication has changed from one-way to two-way
Forming online communities: social media enables communities and groups to form quickly and communicate effectively.
These online communities can be formed around common interests such as photography, a sports team, or a television program.
Ability to communicate most social networks are constantly expanding their connections and connections. They link to other sites, resources and people.
Types of social media
Newspapers and magazines
As you know, newspapers and magazines are print media. Magazines have more pages than newspapers and are published for specific and predetermined purposes.
Radio with all its benefits, including permanent access to it (even without electricity); It also has shortcomings. The radio is deprived of the blessings of the image, and the officials and presenters of the radio must devote all their energy and artistic power to the sound in order to create a suitable atmosphere in the listener's mind.
Television satellites are satellites that actually act as a powerful television transmitter in space. The most important advantage of a television satellite is that it covers all the blind spots of a country that terrestrial transmitters are unable to cover; Covers. Many satellite networks have emerged today.
It can be found on satellites, from science, research and sports networks to vulgar dance and dance networks.
Of course, every language networks have also joined a wide range of them.
New social media segmentation
This updated category includes:
- · Social Network
- · Weblogs
- · Podcasts
- · Content Communities
- · weblogs
They are the most well-known type of social media.
In fact, blogs are online journals that are updated with new user content.
Simply put, a blog is an online space where the latest posts are published in order. Several features make blogs different from other types of websites. The first is the writing tone of blogs. Blog content is often written in a personal and sometimes conversational tone and belongs to an author or group of authors. Another feature of blogs is their interactive features.
Wikis are websites that allow audiences and regular Internet users to generate and edit content. Wikis are great for collaborative work and projects. For example, if a long text is to be completed by different people from different points as a team; Using the wiki model is the most appropriate option.
Podcasts or Internet radios
Are audio files that can be shared on the Internet.
It is this sharing feature that has made podcasts one of the most powerful forms of social media. Internet forums are the oldest type of online social media. Forums are usually formed around a specific topic. For example, music, technology, cinema and television, economics, etc. can be the basis of a forum.
Forums are a space for discussing various topics. These media have been active since the birth of the concept of social media.
Allows you to manage and share specific types of content such as photos, video files, text or links. Content communities are a bit like social media. The user must register to use, after registration he has a personal page and can connect with friends. However, these types of websites focus on sharing certain types of content.
Flickr, for example, operates in the field of photo sharing and is one of the most popular image sites in the world. Users can put their images on Flickr. They can specify that these images be made public; Or only available to their friends’ network.
They are a combination of social networks and small blogs and are updated with short content by users. Microblogs are tools that combine elements of blogging with instant messaging and social media.
The best example of this is Twitter, which has over one million users.
As you know, the uses of Twitter are very wide and varied. Some users use it to reflect on the events of their daily lives, while others use it to share their thoughts and ideas or to have a conversation.
Mainstream media such as the BBC and CNN also use Twitter to break the news.
Twitter is also used for advertising. For example, Barack Obama used this social media in his campaign for the US presidential election.
social store twitter can help you increase your followers.
The benefits of social networking
Ability to communicate with other people around the world; With all the posts and photos we send every day, privacy is certainly a big concern for us. Because, for example, by showing the location in our posts, we may be the target of various troubles or the content that we post may cause us trouble in the workplace. Sharing everything with other people can cause problems, some of which sometimes have no way back!
Social pressure and internet scams، for people who try very hard to keep up with their peers, who are usually teenagers, the pressure to do very specific things can be much worse on social media than at school or any other environment. In some severe cases, excessive pressure from social networks, posts posted on them, or Internet scams and cyberbullying can lead to low self-esteem and even depression.
Virtual associations; Because by connecting to the Internet and social networks, you can easily find a friend's profile with one click, many of us are more carefree with socializing and face-to-face visits, and we are more comfortable with online greetings. Many people argue that social media promotes anti-social behavior in humans.
Distraction factor: How many times a day do you see people with a strap on their phone at all times? People get distracted by social media and the messages they receive, which can lead to many dangerous problems, such as distraction while driving or the inability to get people's attention during real-world conversations. To be. Excessive spending time on social media can also lead to bad eating habits and avoidance of certain tasks and responsibilities.
Sedentary lifestyle and sleep disorder; Finally, because browsing social media is the only thing many people do with their laptops and cell phones, it often happens.
The role of the media in the effectiveness of advertising is also very important. Thus, a poor media program can lead to the failure of an entire proper advertising campaign.
In order to be successful in advertising campaigns, the right advertising media is definitely a vital element. Expertise in advertising management, because it can directly affect the sales, revenue and profits of companies, has always been a valuable specialty and has created a variety of job opportunities for those interested in this field.
Note that comprehensive media scheduling can prevent large-scale interference, inefficient advertising duplication, and wasted budget.
Certainly, media interference is desirable in order to reinforce the advertising message in different ways and from different sources.
Success in advertising achieves marketing goals such as:
Creating a positive attitude and opinion about the brand
Provide more product information
Creating word of mouth for people about the brand
Creating competitive advantage
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