In this article, we are going to teach you YouTube SEO and ways to improve your videos’ rank on YouTube and search engines. If you are trying to receive more views and comments and increase the number of members on your channel and entries from Google, we recommend you to read this article to the end.
YouTube SEO Training
You may wonder if it is really possible to optimize a video for some specific keywords on YouTube, so that it would be shown in YouTube search results with better ranks. You can look at the picture below to see the answer.
As you can see, you can have better ranks in YouTube search results for some keywords by taking some special actions. Follow these steps for YouTube SEO:
Step 1 in YouTube SEO: Finding Keywords
Millions of things are searched on YouTube every day. If you want to receive more views for your videos and show your services and products to a large number of users, the best solution is to use applicational and most-searched words for the title and description of your video on YouTube.
But how to find the keywords?
The first step to find the best keywords for videos and channels on YouTube is to make a list of the words that are most-searched.
1. Using search suggestions on YouTube
One of the most important strategies that some companies use for finding keywords is using search suggestions on YouTube. In this method, the only thing you need to do is to write the phrase or the word you want in search bar and after that, YouTube will suggest you a wide range of keywords related to what you have searched.
This is the best way to extract keywords on YouTube because the set of suggested phrases is exactly what is typed by users on Google.
2. Finding keywords in YouTube popular videos
Another method is to use the most popular videos that are related to the keywords you want as target keywords. Undoubtedly, choosing the best keywords and optimizing them is the most important part in YouTube SEO. If you see a video that has received a large number of views, it is definitely optimized with a popular keyword. To find keywords with this method, go to the channels that are related to your keyword and sort them by popularity (Most Popular).
You will be able to see the most-viewed videos of a channel in the picture below.
Pick one video from the list above; but notice that you need to pick a video that is related to the keyword you want. In next steps, you should see what keywords the video is optimized for. This is very simple and you should just check what words are used in the title, description and tags of the video. For example, this video is optimized for the phrase Video SEO:
You can find the keywords list you want by using this method too.
But how to choose the best keywords?
The next step after finding a list of keywords is choosing the best among them. The only thing that you need to do is to follow the steps below. If you have created your channel just recently and don’t have many viewers, the best way is to pick keywords that users don’t compete for very hard.
Choosing keywords that users compete for, won’t work for you. Look for the words that users don’t compete for in the beginning, and after you gained some viewers over time, go for those ones.
Optimize your YouTube videos for Google too.
Most of the steps of improving video rank on YouTube and YouTube SEO are the same as Google’s. So, The best thing to do is to improve the ranks of your videos on YouTube and at the same time be among the premier videos in Google’s search results and lead a lot of views to your video and channel via search engines. It is true that most of the views that a YouTube video receives, is from YouTube itself but you should know that you can gain more views if you would have a high rank on Google.
But how to optimize YouTube videos for Google?
The best way to do this, is to optimize your video with the keywords that are most-searched on Google. After searching different phrases, you realize that Google shows video results for some specific keywords, which are the best words for optimization.
Generally, Google shows video results for the phrases below:
Training- (SEO training, cooking)
Video- (SEO training video)
How- (How to SEO our website)
These are only a few things that Google shows video results for.
Why it is important to optimize YouTube videos for Google search engine?
If you optimize your video for a video that is not searched on Google, you will just receive views from YouTube; but if you optimize your video for a keyword that is also searched on Google, you will undoubtedly receive many views from search engines as well.
Step 2 in YouTube SEO: Increasing the Views of the Video on YouTube
YouTube has mentioned this for several times that if you want your videos to be shown among YouTube premier results, your video should have a large number of views and it should be watched by people all the time. Therefore, keeping your audiences and people coming back to your channel is the most significant factor in ranking.
Simply put, if your video keeps people on YouTube, you will be higher in search results because YouTube wants people to spend more time on this network so that they would click on advertisements.
In the picture below, you can see the connection of video rankings on YouTube and the number of comments.
How to increase the number of your YouTube channel members?
The easiest way is to put the ID of your channel at the bottom of the video and at the end, ask your audience to subscribe to your channel for more information and watching new videos. The more members you have on your channel, the more people you can keep on YouTube. Consider that video rank improvement is just one of the advantages of having more members.
5 important factors for ranking videos on YouTube (YouTube SEO):
• The number of comments that a video has received
• Following or subscribing to the channel after watching the video
• Shared videos
• CTR rate (Click-Through-Rate)
• Video duration
Step 3 in YouTube SEO: Optimizing the Videos
You’ve learnt what you needed to learn by now. Now it’s time to share your videos on YouTube and implement what you’ve learned about finding keywords.
Speak Your Keywords
Nowadays, YouTube knows that what the shared video is about; it can understand what you’re talking about by phonology very well. Hence, speaking the keywords can be a positive score for optimizing a video on YouTube. However, this feature only works for English speakers.
The Video Title
You shouldn’t use more than 5 keywords in a video. In addition, avoid repeating the words in title too much.
Video Descriptions on YouTube
You should use keywords in the description just like you do in title, so that the user would choose the best content by seeing the video title on YouTube and its description. Notice that you need to write a description about the video not your own propaganda; it should be written in a way that by reading it, users would realize that it is the video they wanted. Always use your brand’s name in the descriptions and link it to the related page on your website.
The Rules for Writing a Video Description on YouTube:
• Write the keywords in the beginning of the description (the first 25 words).
• Descriptions must contain less than 250 characters.
• Use the keywords two or three times.
Tags aren’t very important in YouTube SEO but they can help you. The first tag you use, should be the target word; then you can choose the other tags from the keyword list. By using these tags, you show YouTube, the search engine and the user what your video is about and YouTube can discern that what videos to offer the user along with this one.
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