Today, social media marketing plays a major role in brand recognition and sales growth. As you know, technology is becoming more advanced day by day and people are becoming more inclined towards this. With the spread of Coronavirus, social media marketing reached its peak and provided many services to users in this regard. In this article, while defining and expressing the types of this type of marketing, we will introduce you to its principles and techniques

today in social-store.net we talk about some important strategy for social media marketing. 

What is social media marketing and how did it come about?

it is one of the main sub-fields of digital marketing. The activity of this type of marketing is based on the performance of social platforms. In addition to developing their business through social media, online shops interact with customers and learn about their tastes and needs.

Initially, businesses shared their content on social media to increase their website traffic, and in the meantime, they hoped to have sales. But today we see that social media has grown far beyond just being a place to spread content. In fact, many online shops without a website continue to operate on social media and are satisfied with the growth of their business. 

Types of social media marketing  

In this type of marketing, various platforms can be used, the main of which are Telegram, Instagram, Facebook, LinkedIn, and Twitter.

We have some suggestions for getting better results than marketing on Telegram and Instagram platforms:

Telegram Marketing

Prepare a special telegram channel for your product and brand.

Start advertising. You can share your banner ad on popular channels.

Take Telegram introduction channels seriously. In Telegram, there are special channels to introduce other channels, and many users first go to the introduction channels to find the link of the desired channel.

In social media marketing, some businesses create a special email with their brand, which is called email marketing. If you do the same, send your telegram channel link in all emails.

When the number of members of your channel reaches a significant level, start exchanging with other channels.

If you have a website for your business, include your telegram link.

Instagram Marketing

Due to the Telegram filter and the influx of users to Instagram, today this space plays a leading role in social media marketing. Some of its features, such as attracting sponsors and influencers, come at a cost, but some of the features we now tell you about do not need to be spent.

Choose your Instagram profile and bio to match your logo and brand.

Try to prepare attractive posts for users on a regular and continuous basis. One of the main conditions for being seen on this platform is high activity.

Do not leave users' comments unanswered. To be customer-oriented on Instagram, you must answer customers' questions as much as possible.

Do not underestimate the Instagram story. Create quality and interesting stories every day.

Add a few hashtags related to your activity in the caption of all posts. Using hashtags will attract more audiences.

Post a contest on your page every once in a while. Ask your followers to tag your post as a story or a few of your friends in the comments.

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Social network marketing structure

In general, social media marketing   has five basic pillars:

Strategies

Before we get started and publish content on social media, let's take a step back and look at the bigger picture. You need to think about your social media strategy.

What are your goals? How can social media help you achieve your business goals? Which social networks do you want to focus on? To get started, it's a good idea to choose a few platforms that you think your target audience works on.

What kind of content do you want to share that will appeal to your target audience? Are the pictures, videos, or links more appealing or is the content educational and entertaining?

To succeed in marketing, answer the above questions carefully before starting.

Planning and publishing on social networks

Social networks have a large audience from all over the world, and by participating in these networks, you give your brand a chance to be discovered by your future customers.

Publishing on social media is simply sharing a blog post, image or video on a social media platform. But you should plan ahead to publish this marketing content. Also, to ensure maximum use of the capacity of these spaces, you should publish the right content that the audience likes at the right time. Buffer Publish is a great tool for social media scheduling.

Listen and interact

One of the basic pillars of social media marketing is interaction with the audience. As your business grows on the platforms, so will your brand responses. People comment on the posts you publish, tag you in their posts and stories, or send you messages directly. People may even talk about your brand in their messengers without knowing it. In this case, you have to have complete control over the opinions of others. If the feedback is positive and people are satisfied, continue on your way and if users are not very satisfied with your business, send support to handle their complaints.

analyze

At every stage of marketing, you want to know how your performance has been so far. Have you grown compared to the previous month? Which of your posts or products did people connect with the most? How many people have used your brand hashtag on their social network?

Social networks themselves provide a basic level of such information, but you can use a wide range of social media analysis tools to get deeper analytical information or easy comparisons on social media platforms.

Proper analysis is one of the social media marketing techniques that help you get a lot of information about the needs and interests of your audience, in which case you can better decide on your future sales behavior and your business. Steer.

Using social media KPI is a great way to analyze your trends. KPI is basically the set of metrics you define for your success on a platform. For example, the number of people who follow your page on Instagram at a certain interval.

Advertising

If you spend more money on your social media marketing growth, you can start advertising more. By learning the basics of social media advertising, you can reach a wider audience than those who follow you.

Steps

Choose marketing goals.

Determine your most appropriate criteria

Specify your target audience.

Get to know your social media audience.

Choose the right social networks for your audience.

Examine how competitors use social media.

Allocate an appropriate budget for the growth of social media.

Plan to share content.

Before creating and promoting content, create your platform accounts properly.

Be smart in choosing when to send and set the content calendar.

Create relevant content to share.

Grow your social channels with ads.

Connect with your audience.

Entertain your audience.

Spend on advertising to increase your audience.

Collaborate with influential people.

Collaborate with your brand fans.

Consider using chatbots as part of your social media marketing strategy.

Interact with other similar businesses.

Analyze the results

Advertising platforms are so powerful today that you can pinpoint who you are showing your ads to. You can actually create a target audience based on demographics, interests, behaviors, and more.

Important points

Are you ready to create it and have your own Social media marketing strategy? Here are some tips to help you get started on social media campaigns.

Social media content app

We have already advised you that it is essential to determine a plan or plan in 

social media marketing

To do this, consider the keywords in the search engine. Produce content based on that will impress the final audience.

Be active regularly and on schedule

If you want your online marketing to be sustainable, you need to use good content in social media marketing.

So try to post regularly on social media pages. Also, provide valuable and useful information to your customers to make them interested.

The content you share on social media may include images, videos, infographics, and other useful information.

Create a static brand image

Being on social media helps your company's brand image be seen and recognized on various social media.

Each social media has its own environment and purpose, however, your brand must provide a consistent image in whatever field and content it operates.

Promote content through social media

Social media marketing is a great way to share website and blog content with users.

Once you have a consistent page on social media, you can post all your new content and make sure users read your content.

In addition, great blog content has a huge impact on increasing followers. That's why content marketing and social media marketing work together.

Recognizing the audience (Persona)

The key to success in content production and social media marketing is knowing your audience and potential customers. You can get to know your audience through likes and comments on your brand's social page.

So try to create a persona (a fictional character based on a company's research and data. In fact, the persona introduces different users and hypotheses that they use a service, product, website, or brand.).

Knowing the persona helps you identify your followers and customers as real people with real needs and wants.