Different businesses and websites use different advertising methods for drawing attention to their products and services. They get to know their customers’ interests and try to increase sales. Advertising slogan is a phrase about a specific organization or product that mentions their features and benefits and somehow represents the brand’s identity.
1. A slogan should be short and simple
The slogan shouldn’t be more that one sentence and in most cases, it’s even better to be a phrase. The shorter a slogan, the easier it is to remember it. It’s better to pick a slogan with less than 10 words.
2. A slogan should be realistic
Try to be honest in your slogan and avoid exaggeration. Don’t put something in your slogan that you can’t do; for example don’t use such a phrase: “Higher Quality Than Anywhere Else”. Because there may be someone whose product has higher quality than yours.
3. A slogan shouldn’t be depended on a specific time
Choose your slogan in a way that it wouldn’t be depended on a specific time period and not mentioning a specific technology. Because when you are picking an advertising slogan, you need to consider its longevity. Using words like “only” or mentioning a specific technology in today’s world that changes and technology emergences happen fast, is risky.
4. Be unflinching
Being unflinching in brand business is a very significant point, no matter how small or big your business is. Make sure that your slogan matches the logo.
5. A slogan should be easy to read and pronounce
You should pick a slogan that is easily read and pronounced; also consider using active sentences with correct and simple grammars. If it has a rhythm, rime or contain vocal words, it would be even easier to remember.
6. Focus on being contradistinctive
Find out your own unique phrase and use it. For instance, a dental clinic has picked this slogan: “We Serve The Cowards”. If it’s possible, mix what makes you different from others with your advertising slogan.
7. Consider the target market
You should be aware if your customers are local, national or international; because you may use idioms that aren’t understandable for nonlocals or foreigners. You should also be careful that the translation of your slogan isn’t changing its meaning if you cooperate with other companies in sales.
8. Focus on your customer’s needs
Almost every successful advertising slogan contains a reason, telling the customers why they should choose that brand over the others. Most slogans draw the attention to the main advantage that the customer benefits from, by buying that product: Flexibility, Sincerity and Stability; like Nike’s slogan which says: “Just Do It”
We can also mention other slogans such as the followings:
BurgerKing: Have it your way.
Loreal: Because you’re worth it.
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