Sophia Brown
Social networks are the main sources of big and small businesses which have regular and strategic digital marketing schedules.
Social networks are very easy to use and some of them have options for advertising different businesses. You shouldn’t work on every social network just because you need to advertise your brand on digital marketing. In order to evaluate the power of social networks, you need to know the most famous ones among them and at the end choose the best option for your online business. Considering that today social networks are pandemic and people have welcomed them limitlessly, these networks have turned into an inseparable part of human routine life. But why some social networks are more popular than the others? Is their application all the same? Certainly not. We are going to check out this year’s most popular social networks based on their uses.
8 Of the Most Famous Social Networks In 2020
1- Snapchat
Snapchat is a MMS massaging app that is created by Stanford Students Reggie Brown, Evan Speigel and Bobby Murphy. It was officially released in September 2011 and grew a lot in a short time and in May 2015, it had 100 million daily active users. More than 18 percent of social media users, use Snapchat.
In fact, Snapchat is an application for sharing photos, videos and chat in which you can use various filters, add different stickers and send them to your friends. These photos and videos are so called Snap and users can determine a specific time range between 1-10 seconds that after this time photos will be disappeared. Snapchat is easy to download; if you use IOS operating system, you can download Snapchat from App Store and if you use Android, Snapchat is available for you on Google Play.
2- Instagram
Instagram platform is the visual platform of social media. It was released in October 2010 and currently Facebook owns it. Most users on Instagram share posts about travel, fashion, food, art and such things. This social network has special filters to edit photos and videos. Almost 95 percent of Instagram users, use Facebook too.
Instagram consists of two words: Telegram and instant camera which mean instant messaging via image. This popular social network was created by Kevin Systrom and Mike Krieger in 2010.
Instagram exceeded 1 million users after just two months and turned into one of the most powerful networks. Now, Instagram has 1 billion users and 400 million stories are being shared on it every day.
Instagram was first just a place to show photos and videos; but businesses and influencer marketing formed on it so widely that it emerged a special sort of account for businesses to give its platform a more commercial shape. People could only share videos with 1 minute (and less) duration on Instagram; but after a while IG TV appeared and the limitation for uploading photos and videos was gone after it became possible to share several photos or videos in a single post like an album. Now in 2020, Instagram is one of the most powerful social networks.
3- WhatsApp
WhatsApp messenger is used for messaging in smartphones, personal computers and tablets. You can send photos, texts, documents, audios and videos for others in WhatsApp. It was released in January 2010.
This messenger was bought by Facebook in February 2004 for 19.3 billion dollars. Today, more than 1 billion people use this service for communicating with their friends and clients.
4- Facebook
Facebook is the greatest network of social media on the internet and has lots of users. Facebook was founded in February 2004. It managed to attract over 1.59 billion users in 12 years and become the best network for communicating with people from all over the world. Over 1 million brands use Facebook in their digital marketing plan.
Facebook was created by a programming student called Mark Zuckerberg in 2004. Only people from some specific universities and schools could join it at first; but it became popular over time and publicly available. Facebook can count as one of the first social networks that went viral and became popular and in other words, it caused a massive revolution in social networks industry. It exceeded 1 billion users in 2012 which is a considerable record in the world of social networks. This website is currently operating with more than 2 billion users.
Although activities on Facebook was slightly reduced after social networks like Instagram emerged, but Facebook is still moving forward strongly and many people use it.
5- Twitter
You may think that narrowing posts to 140 characters would be an obstacle for your advertisements in digital world; but this social media platform managed to attract over 320 million monthly active users who use 140 characters for exchanging information. Twitter can be used for communicating with the target customers, ask and answer, sharing news and offering targeted ads to specific audiences. Twitter was founded in March 2006 and its central office is located in San Francisco, California.
Twitter is another social network that was created by Jack Dorsey and his colleagues and it is very popular among users. This social network allows the user to share a text message that contains up to 280 characters and can count as microblogging. Twitter supports some other languages besides English. People who have signed in, can retweet, like tweets or leave comments; while people who haven’t, can only see tweets. This social network has over 350 million monthly active users.
In recent years, this network has been used as a protestation platform. When users on Twitter want their voice to be heard, they share their tweets with specific hashtags and sometimes these hashtags can turn into big campaigns that even result in law changes. Hashtags are way more practical on Twitter than other social networks and its initiator was one of the employees of Twitter itself who introduced normative use of hashtags on social networks.
Although, you shouldn’t forget that the limitation is not only about the 280 characters; but you can only follow 2000 people and you can’t share more than 1000 tweets in one day.
6- LinkedIn
LinkedIn was founded in December 2002 and released in May 2003. LinkedIn is the most reputed social media website for professional working communication. LinkedIn supports 24 languages and more than 400 million people have signed in on it. LinkedIn is a good option for people with same professions and also for representing business statistics and information. We suggest you to use this powerful tool in your digital marketing plan.
We can say that LinkedIn is mostly for professionals and people who intend to use it for business. This popular social network offered its first version in 2002 and it was officially inaugurated in 2003. LinkedIn exceeded 20 million users in 2006 and according to LinkedIn’s research section report, it had about 259 million users from over 200 countries in June 2013 and finally in 2019, LinkedIn had 630 million users from all over the world.
LinkedIn is currently owned by Microsoft and its managing director is Dandolf who used to be administration manager of Yahoo.
LinkedIn has gained a lot of popularity in recent years, especially among employers and people who look for job. Business owners can check different people’s profile on LinkedIn and if they find someone’s CV appropriate, they can offer him/her a job interview. But this social network is not just for finding jobs; people write about their professional experiences on it and create contents.
6- Google Plus
Google Plus is one of the famous social media websites after Twitter, Facebook and LinkedIn. Its search engine optimization has a high ranking among other social media. Google Plus was released in December 2011 and it’s had more than 418 million active users since December 2015.
7- YouTube
YouTube is the biggest and most famous social media website in which many videos are shared every day. YouTube was founded by three employees in February 2005. It was bought by Google in November 2006 for 1.65 billion dollars. YouTube receives 1 billion views every month and is the second most reputed search engine after Google.
YouTube is a free website for sharing videos and watching online and it is one of the most-visited websites with 6 billion hours video per month. In other words, YouTube is a new place for discovering, learning and entertainment. 1 billion users have signed in on YouTube right now and upload videos about Holly Wood movies, movie music, advertisements, amateur movies, documentary and educational videos, etc.
Users on YouTube can like, upload, share and watch videos, subscribe to other channels and users and make a list for categorizing videos. YouTube is one of the most popular social networks among influencers and after pre-video advertisements in most-viewed videos emerged, many people signed in to this social network to use this platform for making money. Businesses have been widely using this platform because they can offer their product to the audience by paying different amounts of money, which is a win-win trade for everyone: Google, the influencer and the business.
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