Privacy does not mean only secrets. This privacy is different boundaries that each person draws around his or her life in different areas and expects others not to transgress these boundaries. This privacy is different depending on the personality, opinion, ethnicity, religion, attitude and ultimately the feelings of each individual.
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These days, privacy is extremely out of reach. Just search
for yourself at Pipl.com. You'd probably be surprised at the number of
companies that claim to have information about you, your income, etc. Bad guys
just want to steal it from you. Companies want to know as much as possible
about you so they can sell you more products or services or show you ads that
are more relevant to your interests and demographics.
Every
year, data privacy trend updated due to the new needs and being updated with
these trends, could help us to prevent our data or even types of privacies from
being exposed. In the following we will discuss about top 11 data privacy
trends that we need to following 2022.
1)
Be strict about
publishing your national code; even the last 4 digits.
Think
more about sharing your national code with others unless you are asked by your
bank, your credit company, etc. If someone gets hold of it and has information
such as your date of birth and address, they can steal your identity and use
your credit card and leave a debt in your name. Even the last four digits of
your national code number should be used only if necessary.
2)
Keep your browsing
private.
You
should enable the anonymous browser option (incognito or private) in any
browser you use. This option will clear your cookies, temporary internet
folders and browser history after you close it. If you really care about your data
privacy, you should surf the web anonymously so your IP address is hidden.
3)
Keep your social
networking activities private.
4)
Use a password
management software that creates a strong and unique password every time and
remembers it.
This
will prevent your bank accounts or any other data from being stolen or
phishing.
5)
Use two-factor
authentication.
Two-factor
authentication is a great way to prevent others from accessing your account.
Although some people think that this is time consuming. But if you're serious
about privacy, you'll be fine with this.
6)
Under no
circumstances, trust any type of file 100%.
Even
PDFs can expose you to risks such as espionage and data theft, so do not
download even PDFs that you do not recognize.
7)
Use VPNs or any IP
changers when needed.
By
using a VPN and browsers with encryption capabilities, you can stay away from cyber
threats to a large extent.
8)
Use sites or web
areas with cookie-less future
As
the value of first-party data increases, third-party cookies are expiring. With
this data, they can attract advertisers who are looking for a specific
audience. Looking ahead, publishers will have to change the way they monetize
their content and collect data. We can expect pressure for consent-based data
collection to use first-party data.
9)
Public awareness
leads to the transparency of the company (suitable for companies)
An
important goals for these policies is the increased demand for corporate
accountability from people like you and me. We're starting to understand not
only how companies collect our data, but also the value of that personal
information and what we want to gain from it. We want clear data policies, we
want only the necessary information to be collected, and we want that data to
be secure and safe from prying eyes.
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10) Consumers want more control over their data
Time
and time pass, there is a huge demand from users for basic control over their
data. In 2022, we expect to see public demand for sensible data privacy
practices. Customers want full access over their data. This includes having the
option to delete, download, etc.
11) UX for Centralized Privacy
Increased
consumer request for subject rights and higher accountability expectations
drives the need for a unified privacy user experience (UX). Forward-thinking
companies recognize and leverage the value of integrating all privacy components—notifications,
cookies, consent management, and processing of Subject Rights Requests
(SRR)—into a single self-service portal.
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